Who am I?

My Linkedin would say, I’m a self made marketer who helped grow blah blah blah. But who am I really? Like many success stories, I started my career looking for an internship that was not as easy as I expected. After getting turned down numerous times I went out to set out my story. Starting at a digital marketing firm that helped business with a good product but had zero sales and marketing presence. After a few years of success it was my turn to do this again, but for myself.

I co-founded a HIPAA compliance software and helped grow is to over 13 million in reoccurring revenue, but how? Well for the first few years with nothing but brut force and self taught lessons. From learning to build websites from youtube, and create my own philosophy for CRMs I built the perfect machine that no one knew about…

So how do you go from a company with a website and no clients to a household name for compliance?

This is where SEO came in, we had no money, no email list, no nothing. And SEO was the cheapest way to get something going. So I dug in and wrote whatever I could, learning the basics to the advanced in SEO climbing keyword by keyword until we outranked the government for their very own term.

But what else? Well when the keywords came, so did the cash and like any good business owner and marketer I did exactly what I should have. Gave myself a raise… just kidding I reinvested it all into paid ads, and anything I could get my hands on to make it grow, and grow, and grow!

I could go on forever, but enough about me. Let’s talk about my mission.

Over all these years I hear about so many business owners and companies talk about marketing like it’s this expense based, untraceable, and confusing tool. And everyone I asked I learned more and more that so many people actually have no ideas how their marketing truly performs. For example, “hey, do you know how many sales you got from your ad?” “well I get a few phone calls from it I think”

This combined with the amount of people (marketers included) that set up a campaign and arn’t constantly checking day by day which keywords, variants etc work best…

That’s when i though, it’s time to do what I love and helped people learn, track, and get results from their marketing. And what better way than making my own blog teaching people how to do it themselves, and helping those who say, eh maybe I should just let this guy do it for me!