The Challenge
ChaosTrack knew google ads was a great way to increase their exposure at an early stage, but ROI proved difficult. With our help we moved the needle to decrease spend while increase sales and conversions.
Underperforming Paid Search Leads
Like any other google ads campaign getting clicks is the easy part, but how do you find your right customer and ultimately get them to convert? ChaosTrack had the leads but needed help increasing their conversions, as well as finding what the right customer is searching for, not just industry buzzwords.
Lack of organic prescense
Getting your first boost in SEO can be hard, but figuring out your keyword strategy can feel just as daunting.
Together we analyzed what their ideal customer profile is and what they would search for to find their product. We combined this approach with what would generate buyer intent on educational keywords to create a scalable organic and paid presence.
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The Process
We begun by analyzing their current strategies, removing the lowest converting demographics, keywords, and ad copy. Our goal to start was to reduce bad spend and allow a greater focus in the best performing areas. We then conducted a full keyword review, and optimized all content to reflect their ideal customer.
SEO process
ChaosTrack has a ton of intelligence around their space so our main goal was to help them leverage that for useful content. Starting with very specific content we helped build a base for their SEO to grow on. We built and continue to build a long term strategy focused on large scale keywords as well as specific to their ICP content to bring in leads at a low CPL.
Conclusion
ChaosTrack had a great product, and with us was able to identify their ideal customer and their needs. By taking their needs and working with them to translate those into high converting ads and landing pages ChaosTrack saw an immediate increase in their ROI from google ads. We later implement our best test into new website language, bing search advertising, and email marketing.
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Let’s Get Marketing.
Marketing that creates trackable and verifiable results.
“His ability to generate leads and opportunities is unbelievable”
VP of Sales
