Joe Maselli, a local real estate agent in Long Island New York was looking for a way to improve his online visibility. Joe had everything you were looking for in a real estate agent and a great brand with his clients, but lacked the organic reach to find additional clients.

Working hand in hand with Joe I worked to identify where his best clients are looking, what towns and interest they might have, and reverse engineered how they would search for a new agent. I begun to build his organic strategy assisting in writing informative blog post to attract local visitors, identify high intent keywords, and created compelling messaging to influence conversions.

After jumpstarting his organic reach we focused on paid advertising to drive higher intent search terms and local audiences. Taking what worked on SEO, and moving his best keywords to the top of the results allowed him to improve his overall reach. We drove these users to pages I built with optimized conversion language getting Joe calls and appointments with buyers looking for exactly what he did.

SEO and paid ads is only half the battle. Now that they’re on your site, getting them to convert is the next step. We built a custom site for JMRE with one goal in mind. To educate the visitor with the sole intent of conversion. The best part of using the same person to attract the visitor and convert them allows cohesive messaging across the board. We used exactly what got the prospect to the site in the first place to create compelling messaging to ultimately make them submit the form and contact Joe directly.

Joe did a great job building his brand online and in person to be seen as a trusted advisor in his local community. Building your online presence takes time away from what you do best and working with an agency can help limit the time you spend analyzing data, implementing ads, and creating content.