Arniso knew exactly what to do to build a successful business and help brands increase their revenue. But where they needed help was through analyzing the data of their best customers to identify more opportunities and build their ideal customer profile.

We took all the data of their highest performing and happiest customers and analyzed what everyone had in common. Taking revenue, lifetime value, engagement, and customer satisfaction scores we built a model showcasing the demographics, characteristics, and other commonalties that led to a profitable customer.

Getting the data to speak to us was only one part of the process, now what do you do with it? We went one step further, taking their best customers and finding out exactly how they came and what caused them to move forward. Taking this data we built a keyword and acquisition strategy to help find more. Building out SEO for exactly what they want and look for, and overlapping that with a paid search campaign allowed for a growth in new customers and a lower cost per aquisition.

No matter what size or level your company is at, having a third party with no bias to review your data is key. Looking from a birds eye view and fresh eyes can point out what would seem obvious but can be easily overlooked. Arniso was able to take actionable steps based of reviewing the how, what, and why of their best customers and improve their marketing focus.